Home > Articles

  • Print
  • + Share This
This chapter is from the book

Cisco AVVID

The Internet is creating tremendous business opportunities for Cisco and Cisco customers. Internet business solutions such as e-commerce, supply chain management, e-learning, and customer care are dramatically increasing productivity and efficiency.

Cisco AVVID is the one enterprise architecture that provides the intelligent network infrastructure for today's Internet business solutions. As the industry's only enterprise-wide, standards-based network architecture, Cisco AVVID provides the road map for combining customers' business and technology strategies into one cohesive model.

With Cisco AVVID, customers have a comprehensive road map for enabling Internet business solutions and creating a competitive advantage. Cisco AVVID has four benefits:

  • Integration—By leveraging the Cisco AVVID architecture and applying the network intelligence that is inherent in IP, companies can develop comprehensive tools to improve productivity.

  • Intelligence—Traffic prioritization and intelligent networking services maximize network efficiency for optimized application performance.

  • Innovation—Customers can adapt quickly in a changing business environment.

  • Interoperability—Standards-based application programming interfaces (APIs) enable open integration with third-party developers, providing customers with choice and flexibility.

Combining the network infrastructure and services with new-world applications, Cisco AVVID accelerates the integration of technology strategy with business vision.

The following sections discuss the different parts of the Cisco AVVID architecture. They are shown in Figure 1-2.

Figure 2xFigure 1-2 Cisco AVVID Architecture


 

Clients

Clients are the wide variety of devices that can be used to access the Internet business solutions through the network. These can include phones, PCs, personal digital assistants (PDAs), and any other mobile Internet device. One key difference from traditional proprietary architectures is that the Cisco AVVID standards-based solution lets a wide variety of devices be connected—even some not yet in broad use. Unlike traditional telephony and video solutions, proprietary access devices are unnecessary. Instead, functionality is added through the intelligent network services provided in the infrastructure.

Network Platforms

The network infrastructure provides the physical and logical connection for devices, bringing them into the network. Network platforms are the LAN switches, routers, gateways, and other equipment that interconnect users and servers. Cisco network platforms are competitive as far as features, performance, and price, but their key capabilities are the integration and interaction with other elements of the Cisco AVVID framework. This layer of Cisco AVVID is the foundation for all applications that are integrated to solve business problems.

Intelligent Network Services

The intelligent network services, provided through software that operates on network platforms, are a major benefit of an end-to-end architecture for deploying Internet business solutions. From quality of service (QoS) (prioritization) through security, accounting, and management, intelligent network services reflect the enterprise's business rules and policies in network performance. A consistent set of the services end-to-end through the network is vital if the infrastructure is to be relied on as a network utility. These consistent services allow new Internet business applications and e-business initiatives to roll out very quickly without a major reengineering of the network each time. In contrast, networks built on best-of-breed strategies might promise higher performance in a specific device, but they cannot be counted on to deliver these sophisticated features end-to-end in a multivendor environment. Cisco AVVID supports standards to provide for migration and the incorporation of Internet business integrators, but the added intelligent network services offered by an end-to-end Cisco AVVID solution go far beyond what can be achieved in a best-of-breed environment.

Internet Middleware Layer

The next section, including service control and communication services, is a key part of any networking architecture, providing the software and tools to break down the barriers of complexity arising from new technology. These combined layers provide the tools for integrators and customers to tailor their network infrastructure and customize intelligent network services to meet application needs. These layers manage access, call setup and teardown, perimeter security, prioritization and bandwidth allocation, and user privileges. Software, such as distributed customer contact suites, messaging solutions, and multimedia and collaboration provide capabilities and a communication foundation that enable interaction between users and a variety of application platforms. In a best-of-breed strategy, many of these capabilities must be individually configured or managed. In traditional proprietary schemes, vendors dictated these layers, limiting innovation and responsiveness.

Rapid deployment of Internet business solutions depends on consistent service control and communication services capabilities throughout the network. These capabilities are often delivered by Cisco from servers distributed throughout the network. The service control and communication services layers are the glue that joins the Internet technology layers of the Cisco AVVID framework with the Internet business solutions. In effect, this tunes the network infrastructure and intelligent network services to the needs of the Internet business solutions. In turn, the Internet business solutions are adapted for the best performance and availability on the network infrastructure by exploiting the end-to-end services available through the Cisco AVVID framework.

Internet Business Integrators

As part of the open ecosystem, it is imperative to enable partners with Cisco AVVID. Cisco realizes the crucial requirement to team with integrators, strategic partners, and customers to deliver complete Internet business. Cisco AVVID offers a guide for these interactions by describing a consistent set of services and capabilities that form the basis of many types of partner relationships.

Internet Business Solutions

Enterprise customers are deploying Internet business solutions to reengineer their organizations. The applications associated with Internet business solutions are not provided by Cisco, but they are enabled, accelerated, and delivered through Cisco AVVID. Being able to move their traditional business models to Internet business models and to deploy Internet business solutions is key to companies' survival. Cisco AVVID is the architecture on which e-businesses build Internet business solutions that can be easily deployed and managed. Ultimately, the more Internet business solutions that are delivered, the more efficiently and effectively companies will increase productivity and added value.

  • + Share This
  • 🔖 Save To Your Account

Pearson IT Certification Promotional Mailings & Special Offers

I would like to receive exclusive offers and hear about products from Pearson IT Certification and its family of brands. I can unsubscribe at any time.

Overview


Pearson Education, Inc., 221 River Street, Hoboken, New Jersey 07030, (Pearson) presents this site to provide information about Pearson IT Certification products and services that can be purchased through this site.

This privacy notice provides an overview of our commitment to privacy and describes how we collect, protect, use and share personal information collected through this site. Please note that other Pearson websites and online products and services have their own separate privacy policies.

Collection and Use of Information


To conduct business and deliver products and services, Pearson collects and uses personal information in several ways in connection with this site, including:

Questions and Inquiries

For inquiries and questions, we collect the inquiry or question, together with name, contact details (email address, phone number and mailing address) and any other additional information voluntarily submitted to us through a Contact Us form or an email. We use this information to address the inquiry and respond to the question.

Online Store

For orders and purchases placed through our online store on this site, we collect order details, name, institution name and address (if applicable), email address, phone number, shipping and billing addresses, credit/debit card information, shipping options and any instructions. We use this information to complete transactions, fulfill orders, communicate with individuals placing orders or visiting the online store, and for related purposes.

Surveys

Pearson may offer opportunities to provide feedback or participate in surveys, including surveys evaluating Pearson products, services or sites. Participation is voluntary. Pearson collects information requested in the survey questions and uses the information to evaluate, support, maintain and improve products, services or sites; develop new products and services; conduct educational research; and for other purposes specified in the survey.

Contests and Drawings

Occasionally, we may sponsor a contest or drawing. Participation is optional. Pearson collects name, contact information and other information specified on the entry form for the contest or drawing to conduct the contest or drawing. Pearson may collect additional personal information from the winners of a contest or drawing in order to award the prize and for tax reporting purposes, as required by law.

Newsletters

If you have elected to receive email newsletters or promotional mailings and special offers but want to unsubscribe, simply email information@informit.com.

Service Announcements

On rare occasions it is necessary to send out a strictly service related announcement. For instance, if our service is temporarily suspended for maintenance we might send users an email. Generally, users may not opt-out of these communications, though they can deactivate their account information. However, these communications are not promotional in nature.

Customer Service

We communicate with users on a regular basis to provide requested services and in regard to issues relating to their account we reply via email or phone in accordance with the users' wishes when a user submits their information through our Contact Us form.

Other Collection and Use of Information


Application and System Logs

Pearson automatically collects log data to help ensure the delivery, availability and security of this site. Log data may include technical information about how a user or visitor connected to this site, such as browser type, type of computer/device, operating system, internet service provider and IP address. We use this information for support purposes and to monitor the health of the site, identify problems, improve service, detect unauthorized access and fraudulent activity, prevent and respond to security incidents and appropriately scale computing resources.

Web Analytics

Pearson may use third party web trend analytical services, including Google Analytics, to collect visitor information, such as IP addresses, browser types, referring pages, pages visited and time spent on a particular site. While these analytical services collect and report information on an anonymous basis, they may use cookies to gather web trend information. The information gathered may enable Pearson (but not the third party web trend services) to link information with application and system log data. Pearson uses this information for system administration and to identify problems, improve service, detect unauthorized access and fraudulent activity, prevent and respond to security incidents, appropriately scale computing resources and otherwise support and deliver this site and its services.

Cookies and Related Technologies

This site uses cookies and similar technologies to personalize content, measure traffic patterns, control security, track use and access of information on this site, and provide interest-based messages and advertising. Users can manage and block the use of cookies through their browser. Disabling or blocking certain cookies may limit the functionality of this site.

Do Not Track

This site currently does not respond to Do Not Track signals.

Security


Pearson uses appropriate physical, administrative and technical security measures to protect personal information from unauthorized access, use and disclosure.

Children


This site is not directed to children under the age of 13.

Marketing


Pearson may send or direct marketing communications to users, provided that

  • Pearson will not use personal information collected or processed as a K-12 school service provider for the purpose of directed or targeted advertising.
  • Such marketing is consistent with applicable law and Pearson's legal obligations.
  • Pearson will not knowingly direct or send marketing communications to an individual who has expressed a preference not to receive marketing.
  • Where required by applicable law, express or implied consent to marketing exists and has not been withdrawn.

Pearson may provide personal information to a third party service provider on a restricted basis to provide marketing solely on behalf of Pearson or an affiliate or customer for whom Pearson is a service provider. Marketing preferences may be changed at any time.

Correcting/Updating Personal Information


If a user's personally identifiable information changes (such as your postal address or email address), we provide a way to correct or update that user's personal data provided to us. This can be done on the Account page. If a user no longer desires our service and desires to delete his or her account, please contact us at customer-service@informit.com and we will process the deletion of a user's account.

Choice/Opt-out


Users can always make an informed choice as to whether they should proceed with certain services offered by Adobe Press. If you choose to remove yourself from our mailing list(s) simply visit the following page and uncheck any communication you no longer want to receive: www.pearsonitcertification.com/u.aspx.

Sale of Personal Information


Pearson does not rent or sell personal information in exchange for any payment of money.

While Pearson does not sell personal information, as defined in Nevada law, Nevada residents may email a request for no sale of their personal information to NevadaDesignatedRequest@pearson.com.

Supplemental Privacy Statement for California Residents


California residents should read our Supplemental privacy statement for California residents in conjunction with this Privacy Notice. The Supplemental privacy statement for California residents explains Pearson's commitment to comply with California law and applies to personal information of California residents collected in connection with this site and the Services.

Sharing and Disclosure


Pearson may disclose personal information, as follows:

  • As required by law.
  • With the consent of the individual (or their parent, if the individual is a minor)
  • In response to a subpoena, court order or legal process, to the extent permitted or required by law
  • To protect the security and safety of individuals, data, assets and systems, consistent with applicable law
  • In connection the sale, joint venture or other transfer of some or all of its company or assets, subject to the provisions of this Privacy Notice
  • To investigate or address actual or suspected fraud or other illegal activities
  • To exercise its legal rights, including enforcement of the Terms of Use for this site or another contract
  • To affiliated Pearson companies and other companies and organizations who perform work for Pearson and are obligated to protect the privacy of personal information consistent with this Privacy Notice
  • To a school, organization, company or government agency, where Pearson collects or processes the personal information in a school setting or on behalf of such organization, company or government agency.

Links


This web site contains links to other sites. Please be aware that we are not responsible for the privacy practices of such other sites. We encourage our users to be aware when they leave our site and to read the privacy statements of each and every web site that collects Personal Information. This privacy statement applies solely to information collected by this web site.

Requests and Contact


Please contact us about this Privacy Notice or if you have any requests or questions relating to the privacy of your personal information.

Changes to this Privacy Notice


We may revise this Privacy Notice through an updated posting. We will identify the effective date of the revision in the posting. Often, updates are made to provide greater clarity or to comply with changes in regulatory requirements. If the updates involve material changes to the collection, protection, use or disclosure of Personal Information, Pearson will provide notice of the change through a conspicuous notice on this site or other appropriate way. Continued use of the site after the effective date of a posted revision evidences acceptance. Please contact us if you have questions or concerns about the Privacy Notice or any objection to any revisions.

Last Update: November 17, 2020