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Understand how IP telephony can change your business
This book explains four key points to help you successfully implement your IP telephony strategy:
The emerging IP telephony market is fraught with misunderstandings and misinformation. IP telephony can impact a company's business model in tremendous ways. It can open new revenue streams, enhance profitability, drive new levels of customer and employee satisfaction, and be a key enabler in a company's strategy to differentiate itself competitively-but only if you're aware of these benefits.
IP Telephony Unveiled is written for all those responsible for corporate strategies for revenue generation, cost containment, and customer satisfaction. IP Telephony Unveiled uncovers the value behind this technology, which helps you see past what might appear to be only a new telephone system, to understand the strategic enabler laying dormant in many companies' networks. Through this book, you will understand the real benefits of an IP telephony strategy and get assistance in developing this strategy inside your organization.
This volume is in the Network Business Series offered by Cisco Press. Books in this series provide IT executives, decision makers, and networking professionals with pertinent information on today's most important technologies and business strategies.
1. Haven't We Been Here Before?
The PBX as a Convergence Platform. The IPT Difference. Convergence: The Business Case for IPT. Issues to Ponder.
The PBX Environment. The IPT Environment. An Efficient Infrastructure. Bringing New Capabilities to Your Network. Realizing the Potential of IPT.
Assessing the Requirements. An Enhanced Feature Set. An Improved Training Process.
The IPT Architecture. Customized, Focused Applications. The Power of Convergence. Seeing Beyond the PBX.
Understanding the Value Proposition. Sample Business Cases. Right Around the Corner…
A Different Approach to ROI. Network Costs. Administration Costs. Maintenance Costs. Achieving ROI: Examples of Real-World Deployments. ROI Conclusions.
Understanding the Impact of Voice Traffic. Timing Is Everything: Identify Problems Before They Occur. Planning an IP Telephony Pilot. Common Misconceptions. Seven Steps to a Successful IP Telephony Experience.
Clients. Applications. Managing Convergence. Session Initiation Protocol. An Evolving Market/An Emerging Market/Increased Acceptance. Final Thoughts.