Home > Articles

This chapter is from the book

Initiating a Project

The initiating process group refers to the processes required to start a new project or start a phase of an existing project. The purpose is to

  • Ensure stakeholders have a clear and common understanding of the project or phase

  • Align stakeholders’ expectations with the project purpose at the beginning of the project or phase

  • Ensure that the project aligns with the organization’s strategic objectives

  • Ensure each phase aligns with the project’s objectives

  • Officially authorize the project to begin

However, we all know what happens in reality! Stakeholders might agree and understand the goals at the kickoff of the project, but they can rapidly forget them as the project progresses, leading to scope creep and unnecessary additional work throughout the project. So, it is the project manager’s responsibility to ensure that stakeholders have the same clear and common understanding of the goals throughout the project.

During the initiating stage of the project, the project charter is authorized by the sponsor, which allows the project manager to start detailed planning and to obtain resources for the project. Key stakeholders are also identified, and the project manager holds several meetings to ensure stakeholders understand and agree to their roles and responsibilities on the project. Involving the sponsor, customers, and other key stakeholders early in the project aims to create a shared understanding of the goals and success criteria and increases the likelihood of project acceptance and stakeholder engagement.

There are two processes in the initiating process group of the PMBOK® Guide, Sixth Edition, process map:

  • Develop Project Charter

  • Identify Stakeholders

Chapter 5, “Stakeholder Engagement,” describes the Identify Stakeholders process in detail. The Develop Project Charter process is discussed here.

Develop Project Charter

Develop Project Charter is the first of the PMBOK® Guide, Sixth Edition, processes; it establishes the authorization for the project to begin. This process documents how the project is aligned to the strategic objectives of the project, creates a formal record of the project, and describes the organization’s commitment to the project.

During this process, the project manager may be identified and assigned if they haven’t been already, and the project manager either assists the sponsor in writing the project charter, or the project manager may write the entire charter with the sponsor signing the charter after it is written. In all cases, the sponsoring entity must sign the project charter.

After the project charter has been authorized by the project sponsor, the project manager can start planning activities and assigning resources.

key_topic_icon.jpg

Key Artifacts of Developing the Project Charter

Several artifacts are related to developing the project charter. Some of these artifacts are starting points (inputs) for developing the project charter, and some artifacts are created as a result of this process (an output). The sections that follow describe these artifacts (business documents, project charter, project overview statement, and assumptions log) in more detail.

Business Documents

For PMI’s purposes, business documents are artifacts that are generally originated outside the project and used as a starting point (or an input) to developing the project charter. PMI refers to two such documents, as described in the sections that follow.

The Business Case

PMI defines the business case as “a documented economic feasibility study to establish the validity of the benefits.” It documents the reasons and objective for project initiation and provides the basis to measure success and progress throughout the project life cycle.

A business case may be developed for a variety of reasons, such as

  • Market demand

  • Organizational need

  • Customer request

  • Technological advancement

  • Legal requirements

  • Ecological impacts

  • Social need

The business case can include many items but typically contains the following:

  • Business Need

    • Identifies the gap, the problem, or the opportunity

    • Documents the reasons for doing the project and what would happen if you don’t do this project

    • Documents the value that should be achieved by performing the project and how the project aligns to the strategic goals of the organization

  • Analysis of the Situation

    • Identifies the organization’s goals, strategies, and objectives

    • Identifies the root cause of the gap, problem, or opportunity

    • Identifies any known risks and critical success factors

    • Decision criteria for actions to take to address the gap, problem, or opportunity, such as

      • – Required actions

      • – Desired actions

      • – Optional actions

    • Alternative courses of action

The business case also describes the recommended course of action and the plan for evaluating and measuring the benefits that will be delivered should the project be approved.

key_topic_icon.jpg
Benefits Management Plan

The benefits management plan documents how the benefits of the project will be realized. It describes how and when the benefits of the project will be delivered and describes the mechanisms that should be in place to measure those benefits. The exact benefit naturally varies from project to project as does the timeframe of when the benefit will be achieved. This is also dependent on the life cycle.

For example, a process improvement project may realize expected benefits immediately after the project is closed. However, the benefits of a project to create a new product expected to increase sales by $200 million a year might not be realized for a few years. Predictive projects typically realize benefits after the project is closed, whereas an agile project generally realizes benefits at the end of each sprint during the project.

The benefits management plan is developed early in the project, sometimes while the business case is being developed, and it typically contains the following:

  • Target Benefits: Describes the value the organization will achieve by performing this project.

  • Strategic Alignment: Describes how the value aligns with the strategic direction of the organization. Sometimes this may be obvious; sometimes it may not. For example, with a project to create a new product expected to increase sales by $200 million a year, it might be obvious to most people how that project fits in with the goals of the organization (increase sales and profits). However, a process improvement project that impacts only one department might not be as well understood as to how this project benefits the whole organization.

  • Timeframe: Describes when the benefits will be realized.

  • Benefits Owner: Describes who will record and monitor the benefits.

  • Metrics: Provides measurements that will be used to determine benefits realization.

  • Assumptions: Describes any assumptions you are making when planning the expected benefits.

  • Risks: Describes any risks involved in achieving the benefits (for example, competitors may build a similar product).

In addition, a benefits management plan should identify other stakeholders who might need to be involved in achieving the benefits (such as the sales and marketing team to promote a new product).

Per PMI, this document needs to be progressively elaborated on over time.

key_topic_icon.jpg

The Project Charter

The project charter is the formal authorization for the project to begin and, after it is signed by the sponsor, allows the project manager to apply organizational resources to project activities. It documents the business justification for the project and the reasons for the project to exist. The project charter is a high-level document that describes the measurable objectives and related success criteria; and it ensures a common understanding by the stakeholders of the key deliverables, milestones, and the roles and responsibilities of all involved.

The components of the project charter might include the following:

  • Identities of the project manager and the sponsor and their authority levels

  • High-level budget and schedule (as constraints, not baselines)

  • High-level scope and requirements

  • High-level assumptions and constraints

  • High-level risks

  • Any preassigned physical resources or team resources, such as specialized machines or key team members on the project

  • Any key stakeholders who have been identified

  • Summary of milestones and exit criteria in case of project failure

  • The stakeholder who will approve the deliverable

Although a summary document, the project charter is not a document that should be written quickly or without much thought. Because it constitutes the formal authorization for the project, care should be taken to involve appropriate decision makers and other key stakeholders to ensure everyone has a clear and common understanding of the project. Although a high-level document, it must also be a SMART document (Specific, Measurable, Achievable, Realistic, Time-bound). There are other small variations of this acronym, too.

Project Overview Statement

Another document that conveys the intent and vision of a project is the project overview statement. It communicates the intent and vision of the project and contains the following:

  • Problem or opportunity

  • Project goal

  • Project objectives

  • Success criteria

  • Assumptions, risks, and obstacles

Authorization of the project starts when the project charter is signed, or a project overview statement is approved. Then the project manager can start spending money on the project and obtaining resources.

Assumption Log

The assumption log documents all the detailed assumptions and constraints identified throughout the project. For example, if you need to use a machine that is shared among other teams, and that machine is available for only two hours a day, that constraint is documented in the assumption log. The team now knows that any activities that use said machine need to be scheduled during those available hours only.

Pearson IT Certification Promotional Mailings & Special Offers

I would like to receive exclusive offers and hear about products from Pearson IT Certification and its family of brands. I can unsubscribe at any time.

Overview


Pearson Education, Inc., 221 River Street, Hoboken, New Jersey 07030, (Pearson) presents this site to provide information about Pearson IT Certification products and services that can be purchased through this site.

This privacy notice provides an overview of our commitment to privacy and describes how we collect, protect, use and share personal information collected through this site. Please note that other Pearson websites and online products and services have their own separate privacy policies.

Collection and Use of Information


To conduct business and deliver products and services, Pearson collects and uses personal information in several ways in connection with this site, including:

Questions and Inquiries

For inquiries and questions, we collect the inquiry or question, together with name, contact details (email address, phone number and mailing address) and any other additional information voluntarily submitted to us through a Contact Us form or an email. We use this information to address the inquiry and respond to the question.

Online Store

For orders and purchases placed through our online store on this site, we collect order details, name, institution name and address (if applicable), email address, phone number, shipping and billing addresses, credit/debit card information, shipping options and any instructions. We use this information to complete transactions, fulfill orders, communicate with individuals placing orders or visiting the online store, and for related purposes.

Surveys

Pearson may offer opportunities to provide feedback or participate in surveys, including surveys evaluating Pearson products, services or sites. Participation is voluntary. Pearson collects information requested in the survey questions and uses the information to evaluate, support, maintain and improve products, services or sites; develop new products and services; conduct educational research; and for other purposes specified in the survey.

Contests and Drawings

Occasionally, we may sponsor a contest or drawing. Participation is optional. Pearson collects name, contact information and other information specified on the entry form for the contest or drawing to conduct the contest or drawing. Pearson may collect additional personal information from the winners of a contest or drawing in order to award the prize and for tax reporting purposes, as required by law.

Newsletters

If you have elected to receive email newsletters or promotional mailings and special offers but want to unsubscribe, simply email information@informit.com.

Service Announcements

On rare occasions it is necessary to send out a strictly service related announcement. For instance, if our service is temporarily suspended for maintenance we might send users an email. Generally, users may not opt-out of these communications, though they can deactivate their account information. However, these communications are not promotional in nature.

Customer Service

We communicate with users on a regular basis to provide requested services and in regard to issues relating to their account we reply via email or phone in accordance with the users' wishes when a user submits their information through our Contact Us form.

Other Collection and Use of Information


Application and System Logs

Pearson automatically collects log data to help ensure the delivery, availability and security of this site. Log data may include technical information about how a user or visitor connected to this site, such as browser type, type of computer/device, operating system, internet service provider and IP address. We use this information for support purposes and to monitor the health of the site, identify problems, improve service, detect unauthorized access and fraudulent activity, prevent and respond to security incidents and appropriately scale computing resources.

Web Analytics

Pearson may use third party web trend analytical services, including Google Analytics, to collect visitor information, such as IP addresses, browser types, referring pages, pages visited and time spent on a particular site. While these analytical services collect and report information on an anonymous basis, they may use cookies to gather web trend information. The information gathered may enable Pearson (but not the third party web trend services) to link information with application and system log data. Pearson uses this information for system administration and to identify problems, improve service, detect unauthorized access and fraudulent activity, prevent and respond to security incidents, appropriately scale computing resources and otherwise support and deliver this site and its services.

Cookies and Related Technologies

This site uses cookies and similar technologies to personalize content, measure traffic patterns, control security, track use and access of information on this site, and provide interest-based messages and advertising. Users can manage and block the use of cookies through their browser. Disabling or blocking certain cookies may limit the functionality of this site.

Do Not Track

This site currently does not respond to Do Not Track signals.

Security


Pearson uses appropriate physical, administrative and technical security measures to protect personal information from unauthorized access, use and disclosure.

Children


This site is not directed to children under the age of 13.

Marketing


Pearson may send or direct marketing communications to users, provided that

  • Pearson will not use personal information collected or processed as a K-12 school service provider for the purpose of directed or targeted advertising.
  • Such marketing is consistent with applicable law and Pearson's legal obligations.
  • Pearson will not knowingly direct or send marketing communications to an individual who has expressed a preference not to receive marketing.
  • Where required by applicable law, express or implied consent to marketing exists and has not been withdrawn.

Pearson may provide personal information to a third party service provider on a restricted basis to provide marketing solely on behalf of Pearson or an affiliate or customer for whom Pearson is a service provider. Marketing preferences may be changed at any time.

Correcting/Updating Personal Information


If a user's personally identifiable information changes (such as your postal address or email address), we provide a way to correct or update that user's personal data provided to us. This can be done on the Account page. If a user no longer desires our service and desires to delete his or her account, please contact us at customer-service@informit.com and we will process the deletion of a user's account.

Choice/Opt-out


Users can always make an informed choice as to whether they should proceed with certain services offered by Adobe Press. If you choose to remove yourself from our mailing list(s) simply visit the following page and uncheck any communication you no longer want to receive: www.pearsonitcertification.com/u.aspx.

Sale of Personal Information


Pearson does not rent or sell personal information in exchange for any payment of money.

While Pearson does not sell personal information, as defined in Nevada law, Nevada residents may email a request for no sale of their personal information to NevadaDesignatedRequest@pearson.com.

Supplemental Privacy Statement for California Residents


California residents should read our Supplemental privacy statement for California residents in conjunction with this Privacy Notice. The Supplemental privacy statement for California residents explains Pearson's commitment to comply with California law and applies to personal information of California residents collected in connection with this site and the Services.

Sharing and Disclosure


Pearson may disclose personal information, as follows:

  • As required by law.
  • With the consent of the individual (or their parent, if the individual is a minor)
  • In response to a subpoena, court order or legal process, to the extent permitted or required by law
  • To protect the security and safety of individuals, data, assets and systems, consistent with applicable law
  • In connection the sale, joint venture or other transfer of some or all of its company or assets, subject to the provisions of this Privacy Notice
  • To investigate or address actual or suspected fraud or other illegal activities
  • To exercise its legal rights, including enforcement of the Terms of Use for this site or another contract
  • To affiliated Pearson companies and other companies and organizations who perform work for Pearson and are obligated to protect the privacy of personal information consistent with this Privacy Notice
  • To a school, organization, company or government agency, where Pearson collects or processes the personal information in a school setting or on behalf of such organization, company or government agency.

Links


This web site contains links to other sites. Please be aware that we are not responsible for the privacy practices of such other sites. We encourage our users to be aware when they leave our site and to read the privacy statements of each and every web site that collects Personal Information. This privacy statement applies solely to information collected by this web site.

Requests and Contact


Please contact us about this Privacy Notice or if you have any requests or questions relating to the privacy of your personal information.

Changes to this Privacy Notice


We may revise this Privacy Notice through an updated posting. We will identify the effective date of the revision in the posting. Often, updates are made to provide greater clarity or to comply with changes in regulatory requirements. If the updates involve material changes to the collection, protection, use or disclosure of Personal Information, Pearson will provide notice of the change through a conspicuous notice on this site or other appropriate way. Continued use of the site after the effective date of a posted revision evidences acceptance. Please contact us if you have questions or concerns about the Privacy Notice or any objection to any revisions.

Last Update: November 17, 2020